
Brooke Lynch
Design Styling Visual Merchandising Buying
Creatively collaborating with businesses and individuals in bringing their vision into material form. Specializing in visual merchandising & design + styling services that authentically align your vision.
complimentary consultation
boutique consulting
creative
collaborations

My Story
Hello, I am Brooke! A Midwest raised lady living a heart led life where I practice my career as my service to the world. I am full of passion and love that guides me in my world of fashion. I have a soulful love for people and bringing an energy that reflects all the beautiful parts of themselves.
From a family of stylish woman to graduating college from The Fashion Institute of Design and Merchandising, I pursued the last 20 years of my life learning about the industry, clothing and the people who wore it.
At 18 and 19 I was working Rodeo Drive, Robertson Blvd, assisting in celebrity styling, red carpet events and so on. I got to see a lot at a young age. I worked retail and wholesale and got to know both sides of the story.
In 2014, I birthed a small business in dress rentals for women to borrow for events. I was mentored by experienced business owners successfully making their marks in the LA fashion industry that lead me to expansion in my knowledge when becoming a business owner.
In 2016, I opened the doors to my own boutique from my Midwest hometown, Wild Heart. I had 3 successful years learning what I loved and did not love in the business owner life. Here I was able to experience freedom in my true love of visual merchandising and styling.
In 2021, I took a new approach to my career and began designing closets for California Closets in Sunny Southern California.
During transitions in my career, I was guided on a journey doing my life’s work with spiritual guide and mentor, Johana Probst. I invested the last 7 years unlearning, healing and growing myself into my highest potential leading me to the creation of, The B Edit. My path of understanding myself and the world around me has elevated me into a grounded space to perform authentic work for my clients and creating a beautiful world around me. Because of my work, I am truly grateful for this big beautiful life and the opportunity to make it more beautiful one client at a time.
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Lets chat!
Let me know a little bit about you and we’ll get started right away. Below you can fill out which service you’re thinking about or any questions you have for me!